The Atlanta Falcons logo history is sort of minute compared to most of our franchises who’ve been around for some time, as evidenced by the fact the team has only seen three helmet logos – which also act as primary logos that I’ll discuss below despite the fact the team’s helmet has changed shell colors throughout its existence.
Ready for a quick walkthrough regarding this team’s logo history?
Let’s get started!
What you read in the first sentence is not a typo – the Falcons have had three primary logos since their inaugural season in 1966.
The team’s first logo resembled every aspect of what would be their primary helmet logo until 2002, except the original 1966-1989 logo lacked an outline. However, the team’s helmet logo still consisted of a white and black outline, despite the shell being red at the time.
Related: Atlanta Falcons Helmet History
In 1990, when the team switched to black shells, the primary logo gained a double-outlined – white and black – to match what the team wore on their helmets. The team used this version as its primary logo until 2002.
In 2003, the team underwent a radical uniform redesign and the primary logo received an upgrade. This logo was italicized, with the falcon now better resembling the letter ‘F.’ Red was also introduced into the look and the falcon received a fiercer look, as did many teams who decided to upgrade their primary logo in the 2000s.
Alternate and Anniversary Logos
The team had a very strange alternate logo that came about in 1998, which lasted until 2002. It consisted of a red ‘A’ in front of the team’s helmet logo. I can’t really describe it any better, but see for yourself. However, it’s worth noting the falcon in this logo is somewhat italicized – perhaps it served as a precursor to the 2003 logo? I’ve done zero research on this topic and as of right now it’s just a theory, albeit an interesting one!
Okay, so the rumor is that the Falcons are redesigning their uniforms and from what I’m gathering as I write this in March 2020 – late-March-2020, is that the team intends to continue using their current logo, however, I’m also hearing that a rather traditional look is about to be unveiled.
Big mistake. For me, if you’re going to bring back the traditional look, then you might want to bring back a logo that works – either the 1966-1989 logo or the 1990-2002 logo.
Related: Atlanta Falcons Uniform History
The logo the team currently uses screams 2000s – which is why so many teams have been dumping their 2000s logos, with the Rams (whose recent unveiling was panned despite the return to decent colors), and their LA brethren, the Chargers – who decided to go with a far more traditional approach – being the latest teams to do so.
If the Falcons were smart, they’d do the same. I’m trying to picture the current logo on a traditional set of uniforms and it just doesn’t look good in my mind. I don’t know, maybe I have to actually see it in person before judging it. And of course, I’ll have to see it on the field to make a final judgment.
I hope you all found this article informative and if you did, please share to your social media and any sports-related platform. If you spotted an inconsistency, let me know in the comments and if you feel I should add anything to my historical articles, feel free to let me know as well.
I’d like to thank you for stopping by the Helmet and Jersey Stop, please come back soon.