In a surprising move, the Los Angeles Chargers have a new logo, unveiled today, March 25th, 2020.
Take a look at the team’s newest logo and tell me what you think.
Gone is the annoying navy blue, which has haunted the Chargers look for years. While the Air Coryell uniform paid its dividends high and low, beginning in 1988, the Chargers darkened their color scheme to an even darker shade of navy, preceding what was to come in the latter half of the decade that followed.
Throughout the team’s years in San Diego, navy blue was the primary color, even when the team brought back the white helmets in 2007 – they stuck with navy blue jerseys at home, along with navy blue dominating the road white look at the shoulder stripes, pants stripes, and socks.
Even bleaker, the team kept the powder blue relegated to alternate status, meaning the look could only be brought out twice a year until a recent rule change allowed teams to wear their alternates three times a year.
Upon moving to Los Angeles following the 2016 season, the Chargers stood pat, even trying to introduce a MISERABLE alternate logo that resembled their new LA brethren, the Los Angeles Dodgers. That logo can be seen here. Due to fan backlash upon the unveiling of the logo – which I remember laughing so hard and showing my team training class the failed logo during my days as a trainer in 2017 – the team tried to change the new logo to this, before scrapping it altogether.
Not the friendliest of logos.
What’s New About the Chargers’ Logo?
Here’s what you need to know:
1. As I stated earlier, the navy blue is GONE!
2. The teams new color scheme is powder blue, sunshine gold, and white.
3. The new logo isn’t something new – it’s merely a tweak from the old logo.
You’ll also note that the wordmark is tweaked as well, and for the better.
For those of us uniform purists who love the old looks over those newer, darker looks that sprung about mainly in the late-1990s and early-2000s, this is a HUGE refresher.
Motivation and New Uniforms
“Throughout the branding process, the team drew inspiration from the surf, skate and car cultures of [the 1960s] when creating its new look,” the team said in a press release, the full extent of which can be viewed here.
This logo change definitely tosses out the hint that the Chargers have been gearing up for new uniforms to kickoff 2020 in their new home, SoFi Stadium, which they will share with the Los Angeles Rams, who also unveiled a new logo earlier this week and will also unveil new uniforms later this spring.
With the Chargers looking to potentially unveil new uniforms, it brings the total number of teams up to five who will be sporting new threads by the time the 2020 NFL Season kicks off. The other three teams are the Atlanta Falcons, Cleveland Browns, and Tampa Bay Buccaneers – the latter of which already gave us an idea of what they’ll be wearing come August.
For the NFL uniform fan, 2020 is becoming a year to be excited about in the wake of a global pandemic that has increased uncertainty for every citizen in the world today. But, hope and excitement can always be found in our football, if we choose to look for it.
I’m absolutely ecstatic to see this and I was actually conducting research via Cris Creamer’s Sports Logos site on the New Orleans Saints’ logo history and shifted gears to report on a pleasant surprise I didn’t see coming.
Obviously, I can’t wait to see what the Chargers do with their uniform, granted a change is in the making. While I praised the team’s switch to powder blue last year while rightfully relegating the navies to alternate status, seeing the team’s brighter facemask combined with the still predominant navy numbers, striping, and socks on the road look made me cringe.
So, let’s hope for an unveiling of more powder blue, which at this point is all but a given. Bye-bye, navy, and heyloo powder – welcome back to solidifying your full-time status as the dominant color of the Los Angeles Chargers.
I could not be happier with this.