Buffalo Bills Primary Logo

Buffalo Bills Logo History

Buffalo Bills Primary Logo 1974 to Present
Buffalo Bills Primary Logo 1974 to Present

Today we’re talking about the Buffalo Bills logo history from their inception as an NFL franchise in 1960 all the way to present-day.

The Bills are one of those teams that can boast two iconic logos in their existence: One being the standing bison and the other, the charging buffalo (technically a bison).

Overall, the Bills have had four primary logos, a few alternate logos, and even an unused logo that thank goodness didn’t come into existence.

Like most of my logo-based articles, I’ll keep this one brief, and allowing it to be more image-based than anything else.

Let’s get started discussing some logos!


Primary Logos

Buffalo Bills Primary Logo 1960 to 1961
1960-1961 Primary Logo

When the Bills started play in 1960, their first official logo consisted of a blue football with Buffalo Bills written in white over the top arch. Two football players were visible in front of two bison.

Related: Buffalo Bills Team Profile

In 1962, the logo updated to include a brown football with a player dressed in a Bills’ uniform running the ball in front of a single bison. This logo stuck with the team until 1969.

In 1970 upon the AFL-NFL Merger, the team adopted the standing bison logo, which stuck around as the primary until the Bills released the charging buffalo in 1974. Since 1974, the charging buffalo has served as the team’s primary logo.


Secondary Logos

Bills 1962-1969 Primary Logo
1962-1969 Primary Logo

The standing bison served as the team’s secondary logo (and their helmet logo) from 1962 until 1969, when it was promoted of primary status.

Another secondary logo debuted in 1965, consisting of a Bills’ player running the football while a red buffalo charged in the background as shown in the section below.

This logo definitely served as either a prototype or inspiration behind what would become the charging buffalo.

Related: Buffalo Bills Helmet History

A third alternate logo that debuted in 1965 consisted of the team’s primary logo as shown in the image to your left with the Bills’ wordmark written over the top.

And finally, in 1974, the charging buffalo consisting of the Bills’ wordmark below it debuted. This logo lasted until 2010, the season before the Bills switched back to wearing white helmets.


Anniversary Logos

Buffalo Bills Primary Logo 1970-1973
1970-1973 Primary Logo

The Bills have had three anniversary logos throughout their existence, with the first appearing in 1984 which celebrated the team’s 25th anniversary as well as the AFL’s 25th. In 1994, the Bills unveiled a 35th-anniversary logo to go with the Diamond Anniversary logo that all 28 teams (at the time) wore.

Bills alternate 1965-1969 logo
Charging buffalo prototype?

Related: Buffalo Bills Jersey History

Finally, in 2009, the Bills unveiled a 50th-anniversary patch, which commemorated the team’s 50th season as well as the 50th season for the AFL.

In 2014, the Bills adopted a memorial chest patch for late owner Ralph Wilson, one of the original founders of the AFL.


Unused Alternate Logo

Bills unused alternate logo
Unused alternate

In 2002, the Bills unveiled plans to utilize more of their new colors, one of which included the color nickel gray.

A new, alternate logo depicting the color was designed that consisted of a red and blue bullet point forming the letter ‘B’ in front of a nickel gray charging buffalo.

The logo was intended to be used as a chest logo on the 2002-2010 uniforms.


My Take

The Bills have a decent set of logos through and through. There’s nothing here that’s really bad and both the standing bison and charging buffalo are used to this day. Both are almost equally iconic and they work well together.

Related: Buffalo Bills Uniform History

But even in the days of the more outlandish logos of old, the Bills had some decent looks. Something that would be cool to revive on say, a throwback weekend.

And that is the brief, but detailed history of the Buffalo Bills’ logo history.

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