The Dallas Cowboys helmet history begins in 1960 with a look many aren’t accustomed to seeing as the familiar silver-blue, royal, navy, and metallic-silver make up the bulk of the Cowboys’ history. Complete with the double-outlined lone-star the Cowboys’ look has become one of the most if not the most recognizable in sports.
However, the Cowboys indeed started with something different; in fact, even their name was different upon the team’s founding, going by the Dallas Steers. Not long after, the Steers became the Dallas Rangers, but to avoid confusion with another professional sports team going by the Rangers, the team finally settled on the Cowboys.
There’s definitely a strange beginning here that would ironically lead to arguably the most iconic team identity in sports today.
When the Cowboys debuted in 1960, they bore a white helmet with a blue lone-star. This look lasted until 1963 when the Cowboys traded in the white for silver-blue prior to the 1964 season, which remains the helmet shell to this day.
The only difference between the new silver helmet of the time and the modern-day helmet is the fact the lone star lacked a double-outline, opting instead for the single outline. The crown stripe running down the middle also consisted of blue and white for both versions.
The single-outlined star was worn between 1964 and 1966, as well as its last appearances which occurred in the 1967 preseason, as it was quite normal for teams to wear an older look for preseason at the time before morphing into something new for the regular season.
Since 1967 the double-star outline, which is seen to this day, has mobbed the sides of the Cowboys’ helmets. An additional outline was done to give the logo a bolder look and feel, which has remained unchanged.
Since the swap, the Cowboys have seen 8 Super Bowl appearances with 5 Super Bowl wins, the last of which came in 1995, plus dozens of Hall of Famers and NFC East Championships.
While the Cowboys’ helmet has remained unchanged, they did do a one-year project with the helmet in 1976. To celebrate America’s bicentennial year, the Cowboys tweaked the right-hand side of their crown stripe, changing the color from blue to red while the left-hand side remained blue.
In 1994, the Cowboys decided to wear an updated version of their 1960 throwback uniforms, keeping the double-star helmet with the throwbacks in favor of reverting back to white during throwback weekends.
The white helmet did make a comeback, however, in the early 21st century. On Thanksgiving Day in 2003, they resurrected the 1960-1963 uniforms, complete with the white helmet, and continued to wear this look on select Thanksgiving Day games until the NFL banned teams from using multiple-colored helmets starting in 2013.
Since 2013, the team has been forced to wear its normal double-star helmets, but have paired them with updated classic jerseys on Thanksgiving Day and other weekends, some of which included the double-star jerseys, along with the wearing of their normal blue jerseys on Thanksgiving as well.
The Cowboys definitely have earned one of the most iconic looks not just in the NFL, but in sports history. While their classic logos hold a similar vibe, the lone star doesn’t pop like it does with the double-outlined logo. Sports fans from all over the world, NFL fans or not, always recognize the Cowboys look once they’ve come across it. It’s truly a one of a kind logo and helmet that neither is nor should go anywhere anytime soon.
The fact that so much success has been seen with the current helmet tells me the look isn’t going anywhere any time soon, nor should it. Being one of the most recognizable looks in sports has given this team a brand that very few can mimic, with perhaps only the New York Yankees of the MLB (whose look has gone international) can rival.
It’s truly a look that has stood the test of over fifty seasons, and I can bet you a bundle it’ll stand for fifty more seasons, so long as the NFL continues its existence.
The Cowboys struck gold with such a look, and ironically so, being one of the NFL’s more middle-aged teams having been founded in 1960. Their storied helmet, logo, and uniform history are very non-typical of a team founded in more recent seasons, or at least in NFL terms, being the first expansion team of the league’s modern era which began in 1960 when Pete Rozelle took over as NFL Commissioner.
There’s much to love about the Cowboys even from those NFL fans who might deem the team as sworn enemies to their own, and there are a lot of teams out there who can claim such a moniker. But if one thing is for certain, they all know about how quickly the team won over millions both here in the States and around the world, and continue to do so with their international brand.