When I wrote about the leak of the Los Angeles Rams’ new logo a few weeks back, I thought this was going to be a laughingstock – the navy hat and neon-like secondary colors not only drew jokes from me and the NFL community but created a frenzy that this thing was going to be the team’s brand for at least five seasons.
Alright, so Kevin Demoff, the Rams’ President stated that it was probably the worst way to discover the new logo and that he and the franchise were disappointed it was the first impression the fans received – even going on to state he would never buy that hat with the new logo personally.
Far, far better than what we all thought this logo was going to look like.
Here is what you need to know about the Rams’ latest logo.
1. It brings back a modernized hue of the team’s old colors – royal blue and yellow. We’ll call them by their Nike names since Nike loves to use off-the-wall names for their colors – Rams blue and Sol, replacing the navy blue and Vegas gold (new century and millennium). That said, the Rams look like the Rams again.
2. The ram head logo is still a thing. The new Ram head logo appears to be the team’s alternate, and it differs from the team’s navy and gold logo from 2000 to 2016 and the navy and white logo from 2017-2019. It’s faceless, but sort of bears resemblance to the old LA Rams’ primary logo. For that, I’ll give it a passing grade.
3. The Ram horns will remain on the helmets. While I’m honestly not sure if this new version will be on the helmets or the classic Ram horns – I’m hoping it’s the classic horns, we do know one of the two versions will be there, and it’s highly likely they’ll be sol – the shade of yellow that again, Nike loves to go by their own, wacky names – like Gotham green, stealth black, and spotlight white for the New York Jets – I can only wonder what they’ll call the shades of orange, brown, and white for my Browns!
So tell me, football fans, what do you think of this new logo?
Yay? Nay? Meh?
Definitely let me know.
As for me, I give the colors an A+, and I’ll give the new primary logo an A grade plus an A for the secondary logos IF the classic ram horns remain on the helmet and are back to their familiar yellow color. We’ll learn more in the spring.