Los Angeles Rams Uniform History

The Los Angeles Rams uniform history really begins in Cleveland when the team debuted as the Cleveland Rams in 1937, but for the sake of this article and to provide as many visuals via links as possible, we’re going to kick off the Rams’ history in 1951, where accurate visuals can be accessed.

1951

Now, the Rams were the first team in NFL history to adopt a regular helmet logo; the old ram horns which still exist to this day – isn’t that awesome? In 1951, the very first “modern” uniform was unveiled.

The helmets were the familiar blue shells with yellow ram horns, yellow jerseys, blue numbers, blue Northwestern stripes at the sleeves, white pants, blue and yellow trim, blue socks, and black shoes.

Being that it wasn’t necessary for teams to carry a white road jersey at the time, the Rams didn’t possess one, as football on TV wasn’t a thing until the latter portion of the decade.

1956

TV numbers appear on the sleeves.

1957

The Rams unveiled two new jerseys: a blue jersey with yellow numbering and sleeve stripes, as well as a white jersey with blue numbering and stripes.

1958

Yellow jerseys dropped from the look, but a preseason blue jersey featuring yellow numbering and white trim appeared.

1962

New white jerseys that featured blue-yellow-blue shoulder striping.

1964

Major overhaul.

Yellow was dropped from the look and instead blue and white became the only colors.

The ram horns on the helmet were now white. White jerseys became the primary jersey, featuring blue numbering with a single blue shoulder stripe and blue TV numbers. White pants consisted of a single blue vertical stripe, and blue socks.

The alternate uniform consisted of a blue jersey, white numbering, sleeve numbers, and two horizontal white striping on the sleeves.

These uniforms remained virtually unchanged except for the collar on the white jersey becoming blue in 1970 and from 1968 to 1971, the blue jerseys were never seen in a regular season game, appearing in preseason only.

1972

The blue jerseys become the primary home jersey.

1973

Another major overhaul. When ex-Rams owner Bob Irsay traded franchises with ex-Colts owner Carroll Rosenbloom, the latter was not a fan of the team’s blue and white look – ironically the Baltimore Colts held an identical simple color scheme – so in 1973 yellow returned after a nine-season layoff.

The ram horns returned to yellow embedded in blue helmet shells. The blue jerseys contained yellow numbering and yellow ram horns encircling the shoulder, along with TV numbers within the sleeves, and white name plates. Yellow pants including blue and white trim returned, and blue socks containing yellow horizontal stripes returned to the look as well. The shoes for the home uniform were blue.

The white jerseys contained blue ram horns at the shoulder and yellow at the sleeves, along with blue primary and TV numbering. The shoes on this uniform were white.

1977

Shoes on the home uniform were now white.

1981

The gray facemasks were now blue.

1982

Blue jerseys appeared only in the preseason.

1985

40th-anniversary patch.

1988

The team adopted a Drug Abuse awareness patch.

1993

Another year that saw only the white jersey in the regular season.

1994

The team adopted 1950s throwbacks for select weekends to celebrate the NFL’s 75th anniversary.

1995

The St. Louis Rams wore a chest patch to commemorate their first season in St.Louis. The team also adopted solid blue socks for the first time since 1972.

2000

Massive uniform overhaul.

Blue was darkened and gold replaced yellow.

The new helmets consisted of navy blue shells with gold ram horns.

The blue jerseys bore gold numbering with white outlines, and gold side panels that morphed into diagonal shoulder striping, which was outlined in white. The TV numbers now rested at the shoulders, and a new primary logo appeared at the sleeves. Pants were gold and featured no markings, along with blue socks and white shoes.

The white jersey consisted of navy numbers, gold outlines, gold side panels, gold diagonal shoulder striping, blue at the sleeves, along with the primary logo.

2002

The team ditched the side panels.

2003

Navy pants featuring a thin white and gold line flanking navy trim was paired with the white road jersey for select games.

2004

The team added a 10th-anniversary chest patch to commemorate the team’s 10th season in St. Louis.

2005

The team paired navy pants with the navy jerseys for the first time.

2006

White pants featuring navy trim flanking gold were paired with white jerseys.

2007

The Rams paired white pants with the navy jerseys for the first time. They also wore six different uniform combos that year.

2008

Georgia Frontiere patch was worn to honor their late owner.

2009

The team unveiled their 1995-1999 uniform as an alternate.

2012

The Rams switched to dark team color shoes.

2014

The team reverted back to white shoes on a full-time basis.

2015

The Rams were one of the first teams to wear an NFL Color Rush uniform, which featured yellow jerseys, blue numbering, blue ram horns at the shoulders, sleeve numbers gold pants, navy and white trim, and yellow socks.

2016

The once again Los Angeles Rams unveiled white helmet stripes for a color rush game against the Seahawks where the team wore an all-white uniform combo.

2017

The Rams ditched the gold ram horns, reverting to white horns for the primary uniforms while the alternates still bore yellow horns. Gold as a whole began to be phased out of the look.

New white pants and navy pants, with the white featuring a vertical navy stripe and the navy featuring a vertical white stripe.

2018

The team was given special permission to wear their 1995-1999 throwbacks as the primary home uniform, effectively retiring the 2000-2017 navy jerseys, further phasing out the gold. As of 2019, the only gold that remains on the uniform reside in the primary road jerseys which are believed to be full retired when the team unveils a new uniform combination upon moving into their new stadium in LA that will be shared with the Los Angeles Chargers.

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6 comments

  1. What a fun review of the LA Rams! I remember growing up watching them in St. Louis and had no idea they started out in Cleveland.  What was your favorite jersey of theirs?  I like their look today with white and blue, but I’m also glad that their helmet logo, the first in the league is the same as it is today with the spiraling horns – it’s nice to have some consistency haha. 

    1. Yep, they were in Cleveland until the upstart Browns kicked them to the West Coast prior to 1946. My favorite jersey is their 1973-1999 base, which they revived as a primary in 2018. Even better, the Rams have brought back the old school royal and yellow as their primary colors once more, so even if the team’s official logo sucks, the traditional colors are back. 

  2. Hi There,

    I see you know your stuff about the Los Angeles Rams Uniform History which is some research and knowledge you have managed to implement on this website. I had a search around list of your website and noticed you have some good in depth information about various kits around at certain times too. Nice Reviews!!

    Stephen

    1. Thanks, Jonah. Each article takes a few hours to write but there’s a lot of checking and double-checking on my part. Any historical database that requires research isn’t going to sprout overnight, but it’s definitely worth it over the course of a year. 

  3. I work in graphic design and marketing so the development of any brand is very interesting to me. I love the way that the uniform comes full circle and remains true to its heritage. The uniform is very important as it becomes the corporate identity of the team. Instantly recognizable to the fans and sponsors alike. There is always a balance to be maintained between sponsorship and history to be maintained. Most of the time the sponsors get their own way and they dictate the identity during their period of sponsorship. Personally I feel the sponsor should find a team that is more inline with their own branding. This way the Team and the Sponsor can develop the brand together without compromising their own identities.Thanks for the article. Mark

    1. Corporations tend to sponsor multiple teams – for example PNC Bank sponsors both the Cleveland Browns and Pittsburgh Steelers as of this writing. But unlike what you see in European soccer and hockey leagues, sponsors tend to stay away from sports uniforms except in the MLS and NASCAR. A tiny sponsor decal might be placed on NBA uniforms, but they’re small enough that there’s no distraction. 

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