The Los Angeles Rams uniform history really begins in Cleveland when the team debuted as the Cleveland Rams in 1937, but for the sake of this article and to provide as many visuals via links as possible, we’re going to kick off the Rams’ history in 1951, where accurate visuals can be accessed.
Now, the Rams were the first team in NFL history to adopt a regular helmet logo; the old ram horns which still exist to this day – isn’t that awesome? In 1951, the very first “modern” uniform was unveiled.
The helmets were the familiar blue shells with yellow ram horns, yellow jerseys, blue numbers, blue Northwestern stripes at the sleeves, white pants, blue and yellow trim, blue socks, and black shoes.
Being that it wasn’t necessary for teams to carry a white road jersey at the time, the Rams didn’t possess one, as football on TV wasn’t a thing until the latter portion of the decade.
TV numbers appear on the sleeves.
The Rams unveiled two new jerseys: a blue jersey with yellow numbering and sleeve stripes, as well as a white jersey with blue numbering and stripes.
Yellow jerseys dropped from the look, but a preseason blue jersey featuring yellow numbering and white trim appeared.
New white jerseys that featured blue-yellow-blue shoulder striping.
Yellow was dropped from the look and instead blue and white became the only colors.
The ram horns on the helmet were now white. White jerseys became the primary jersey, featuring blue numbering with a single blue shoulder stripe and blue TV numbers. White pants consisted of a single blue vertical stripe, and blue socks.
The alternate uniform consisted of a blue jersey, white numbering, sleeve numbers, and two horizontal white striping on the sleeves.
These uniforms remained virtually unchanged except for the collar on the white jersey becoming blue in 1970 and from 1968 to 1971, the blue jerseys were never seen in a regular season game, appearing in preseason only.
The blue jerseys become the primary home jersey.
Another major overhaul. When ex-Rams owner Bob Irsay traded franchises with ex-Colts owner Carroll Rosenbloom, the latter was not a fan of the team’s blue and white look – ironically the Baltimore Colts held an identical simple color scheme – so in 1973 yellow returned after a nine-season layoff.
The ram horns returned to yellow embedded in blue helmet shells. The blue jerseys contained yellow numbering and yellow ram horns encircling the shoulder, along with TV numbers within the sleeves, and white name plates. Yellow pants including blue and white trim returned, and blue socks containing yellow horizontal stripes returned to the look as well. The shoes for the home uniform were blue.
The white jerseys contained blue ram horns at the shoulder and yellow at the sleeves, along with blue primary and TV numbering. The shoes on this uniform were white.
Shoes on the home uniform were now white.
The gray facemasks were now blue.
Blue jerseys appeared only in the preseason.
The team adopted a Drug Abuse awareness patch.
Another year that saw only the white jersey in the regular season.
The team adopted 1950s throwbacks for select weekends to celebrate the NFL’s 75th anniversary.
The St. Louis Rams wore a chest patch to commemorate their first season in St.Louis. The team also adopted solid blue socks for the first time since 1972.
Massive uniform overhaul.
Blue was darkened and gold replaced yellow.
The new helmets consisted of navy blue shells with gold ram horns.
The blue jerseys bore gold numbering with white outlines, and gold side panels that morphed into diagonal shoulder striping, which was outlined in white. The TV numbers now rested at the shoulders, and a new primary logo appeared at the sleeves. Pants were gold and featured no markings, along with blue socks and white shoes.
The white jersey consisted of navy numbers, gold outlines, gold side panels, gold diagonal shoulder striping, blue at the sleeves, along with the primary logo.
The team ditched the side panels.
Navy pants featuring a thin white and gold line flanking navy trim was paired with the white road jersey for select games.
The team added a 10th-anniversary chest patch to commemorate the team’s 10th season in St. Louis.
The team paired navy pants with the navy jerseys for the first time.
White pants featuring navy trim flanking gold were paired with white jerseys.
The Rams paired white pants with the navy jerseys for the first time. They also wore six different uniform combos that year.
Georgia Frontiere patch was worn to honor their late owner.
The team unveiled their 1995-1999 uniform as an alternate.
The Rams switched to dark team color shoes.
The team reverted back to white shoes on a full-time basis.
The Rams were one of the first teams to wear an NFL Color Rush uniform, which featured yellow jerseys, blue numbering, blue ram horns at the shoulders, sleeve numbers gold pants, navy and white trim, and yellow socks.
The once again Los Angeles Rams unveiled white helmet stripes for a color rush game against the Seahawks where the team wore an all-white uniform combo.
The Rams ditched the gold ram horns, reverting to white horns for the primary uniforms while the alternates still bore yellow horns. Gold as a whole began to be phased out of the look.
The team was given special permission to wear their 1995-1999 throwbacks as the primary home uniform, effectively retiring the 2000-2017 navy jerseys, further phasing out the gold. As of 2019, the only gold that remains on the uniform reside in the primary road jerseys which are believed to be full retired when the team unveils a new uniform combination upon moving into their new stadium in LA that will be shared with the Los Angeles Chargers.
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