The New York Jets logo history begins in 1960 when the team was founded as the Titans of New York as original members of the American Football League (AFL). When the team rebranded as the New York Jets in 1963, they adopted a new logo and colors to match the name change.
Related: New York Jets Team Profile
Since then, the Jets have had several logos throughout their existence and even as late as 2019, have steadily upgraded them. This article takes you through the team’s entire logo history from 1960 until present day.
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When the Jets debuted as the Titans of New York, their primary logo consisted of a wordmark in blue and gold alongside a football player caricature sprinting forward.
When the team rebranded, the first primary logo consisted of a kelly green jet with the team’s wordmark embedded within it.
The next season brought about the familiar football-shaped oval with ‘NY Jets’ written within it along with a green football sitting underneath. In 1967, the colors were reversed and the even more familiar-looking logo came about. Note that the team switched to the green football-shaped oval logo in 1965 to use for their helmets, but the primary logo itself didn’t switch over until 1967.
Related: New York Jets Uniform History
In 1978, the Jets radically redesigned their uniforms and with it came a radically redesigned logo. The new logo consisted of the team’s new wordmark with a futuristic jet sprouting from the top.
In 1998, the team reverted to a modified update of their kelly green logo. This logo held two major differences. For one, it was hunter green instead of kelly green and for another, it was a true oval instead of holding a more football-shaped design.
Finally in 2019, the Jets radically redesigned their uniforms once more and while the uniforms resemble the 1978-1997 look, the primary logo resembles the 1967-1977 logo, returning to the football-shaped oval along with the wordmark New York Jets embedded within it with a football at the base.
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In 1964, a modified version of the primary logo came about before it was disbanded in 1966.
It wasn’t until 1998 did the next alternate come along. This logo consisted of a hunter green oval with NYJ embedded within it in white lettering with a double outline consisting of green and white. A second alternate logo consisting of a green NYJ with a double outline was also introduced. Both logos lasted until 2001.
Three new alternate logos came about in 2002, with the first being a jumbled JETS wordmark written in white with a green outline. The second featured a hunter green football with a glaring set of eyes looking over it. The third was also a hunter green football with the letters NY emblazoned in italics. The first two of these logos lasted until 2005 and the third lasted until the team’s redesign in 2018.
Related: New York Jets Helmet History
In 2011, the wordmark NEW YORK JETS appeared in three layers while three more alternate logos also took fold. The next alternate consisted of NY JETS, the third of just NY, and the final featured a J. Each of these logos held the same theme font and italics. All four lasted until 2018.
Finally, in 2019 a logo resembling one of the 2002-2018 logos was updated as an alternate; the kelly green football with the NY embedded.
Anniversary and Special Logos
The Jets have seen their fair share of anniversary logos in the past, beginning with their 25th-anniversary logo patch that came about in 1984. In 1993, the Jets unveiled a 25th-anniversary logo commemorating their Super Bowl III win over the Baltimore Colts.
The team unveiled a 4-decade anniversary logo in 2003 to celebrate four decades as the New York Jets. They unveiled a 40th-anniversary logo in 2008 to remember the 1968 Super Bowl championship. Finally in 2009, they wore a 50th-anniversary patch.
In 1995 they adopted a Dick Steinberg Memorial chest patch and in 1998, they adopted a memorial logo for Weeb Ewbank. In 1999 the Jets adopted a Leon Ness Memorial patch.
The new primary logo is rather boring but it works well with the team’s aesthetics so it’s a keeper but it can be improved. Prior to the 2019 rebrand, I hoped to see the 1978-1997 logo return as it’s always been my favorite Jets logo and while it and all the other logos contain a wordmark (something I can’t stand on uniforms) it actually looks good on the Jets.
Related: New York Jets Jersey History
Middle of the road logo. Not the greatest, but not the worst, either. Much better than some of what we currently see in the NFL atmosphere, that’s for sure. Not just that, it’s exactly the right shade of green. If there’s one thing the Jets nailed, it was switching from the migraine-inducing hunter green to the modified version of kelly green, known as Gotham green.
And that was a damn good move.