The Los Angeles Rams helmet definitely has one of the best histories out there due to the fact that the team was the first one to place a logo on their helmet.
But first, let’s dissect the story of the team’s first and only helmet logo.
Halfback Fred Gehrke painted ram horns on the team’s blue leatherheads back in 1948, as well as the team’s brief switch to red in 1949, and what was once uniqueness has since became a trend, as every team in the NFL minus the Browns and to an extent, the Steelers, have placed a logo on each side of their helmets. An argument can be made that the Cincinnati Bengals can be phased out of the majority of teams who bear a helmet logo, as some consider the Bengals’ tiger-striped helmet logoless, stating the stripes aren’t a true logo.
Anyway, since Gehrke’s gesture to the Rams, the team’s helmet logo has been roughly the same over the past seventy-one seasons, but as mentioned earlier, the colors have contrasted during various points of the team’s existence. Also during that same change in 1949, Gehrke did state that the horns were slightly altered during the year the team switched from blue to red.
Instead of eras, I’m simply going to point out times the Rams wore a specific color of horns.
Perhaps the yellow version is the Rams’ most iconic set of horns, the original color that dates back to 1948. These horns lasted until 1963, when the team introduced white the following season.
In 1973, due to new team owner Carroll Rosenbloom’s disdain for the then-current uniform, the Rams brought back the yellow horns, which saw a change in the facemask color from gray to blue in 1981. The helmet and facemask remained the same, accompanying the Rams’ move to St. Louis, becoming the St. Louis Rams in 1995.
The Rams ditched the yellow horns in 2000, just one year removed from winning the Super Bowl, which is described in the next section in further detail, but first a little more on the yellow horns.
In 2009, the NFL approved the use of the Rams’ throwback uniforms to commemorate the 1999 team’s Super Bowl win. They continued to wear the blue and yellow look as an alternate and in 2016, would wear the look twice (yellow-horned helmets three times as a result of the NFL Color Rush), as well as in 2017.
In 2018, the Rams received special permission from the NFL to wear their royal and yellow throwbacks for at least five games, allowing the team to continue wearing the white ram horns during this time.
They also wore the yellow ram horns in Super Bowl LIII, which also serves as the same helmet is worn for the Rams’ color rush uniform.
The gold horns were worn almost exclusively during the team’s time in St. Louis. The St. Louis Rams will always be associated with the gold-horned helmets, which as mentioned above, debuted in 2000, five years after moving to St. Louis from Los Angeles.
They wore the gold-horned helmets for one season after relocating back to Los Angeles in 2016, though they did wear white horns for one game and yellow horns for three.
This look has since been phased out as the team is phasing the gold out of the uniform, which will become permanent in the future. Gold, as of right now, only remains on the team’s white jersey as an accent color.
White horns made their debut in 1964, in conjunction with the remodeling of the Los Angeles Memorial Coliseum. The look remained constant until 1973, when new owner Carroll Rosenbloom took over the team. Rosenbloom disliked the Rams’ blue and white look, prompting him to make the switch back to yellow, as mentioned in the above section.
The white horns wouldn’t be seen again until the team paired them with the all-white combination in 2016. The look proved popular, allowing Rams decision-makers to make the look permanent starting in 2017.
White horns are now the team’s primary helmet logo with the yellow horns being worn to a slightly lesser extent.
It remains to be seen whether the team decides to go with white horns or yellow horns for the rebrand, which is said to take place in either 2020 or 2021, or if they will continue to use both.
White, yellow, I can handle either one. If the team decides to revert back to gold, it’ll be the greatest letdown in NFL history from a uniform perspective. The gold-horned helmets scream St. Louis Rams and early-2000s, which became an era of gimmicky uniforms. If the team happened to ever return to the city, maybe it’d be wise to revive the gold, but for right now, the gold belongs in the history books.
I would stick with what the team has now; using yellow for most home games and white for most away games and home games in September when many teams choose to wear white at home to force opponents to suffer in their dark jerseys.
Either way, the Rams can’t go wrong here.
I’ll definitely admit getting a nostalgic feeling when seeing that the Rams returned to their blue and yellow (and home) roots following their departure back to LA. My hope the entire time was for the team to return to a familiar and traditional look, and while I knew it wouldn’t come in 2016, such hope was spurred to greater heights when they used white Ram horns in a Color Rush game against the Seahawks.
Luckily during the 2017 offseason, the change was made and it became even more unique upon yet another change in 2018 when the gold horned look was allowed back in on a primary basis at home and even in the Super Bowl.
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